The brief is to try and get people to communicate. We are doing this through offering a joke which can be understood in many languages. We have done this through type. The message is placed in an airport were it seemed to us as the main area were tension would need to be calmed and the general mood would need to be improved. By communication, we are trying our best to distract the travellers by grabbing their attention which would normally be on waiting in line at the check in queue.
Concept / Proposal
The design of a gradually told knock knock joke, which is non offensive, simple and family friendly, which can simply be positioned on the floor of a airport, heading towards the check in queue.
Tone of voice
Friendly but bold. Simple but interesting language.
Deliverables
A2 mount boards representing our project proposal, the actual concept itself and the concept in its appropriate location, ie) the airport.
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