To buy or not buy...

A week ago we were given the brief of picking a page in the book "How to do" 1000 things. I chose the number 204 the book instructed me at chapter 204 "How to Buy to Let". This was initially a shocking How To in which I was convinced I would be bored galore! Then I started to think about the best way to go about it in which I would have to help also inform the public about this property based task. Being targeted at anyone looking to prophet, a more wealthy or property based businessmen was my specific target audience, especially in the time of such a strong recession.

The headlining article on The Times Business Website:

From The Times
March 13, 2009
G20 summit: Britain calls for sweeping powers to curb banks
Philip Webster and Suzy Jagger
Radical powers for financial regulators to step in to stop banks around the world overextending themselves with “catastrophic” consequences will be proposed by Britain today.

Alistair Darling will suggest that the Financial Services Authority and its counterparts elsewhere should monitor the overall financial positions of banks and other institutions to preempt irresponsible behaviour.

They would intervene to stop banks “overleveraging” if their capital reserves are not large enough to balance the loans they have made. The regulator would effectively be able to prevent a repeat of episodes such as the takeover of ABN Amro by Royal Bank of Scotland, Treasury sources disclosed.

The plan, one of Britain’s main proposals for the G20 summit on April 2, will be discussed by world finance ministers at a hotel in Sussex tonight.



As I was sure of this specific audience range (business or property based type), and I had located what In my opinion would be their main source of News which was Money related. The short article struck me as showing great concern in how the banks are developing a lesser chance of being able to loan money to their costumes which could be very damaging to the finances of the Uk. This would obviously mean Mortgages are harder to fund for them, therefore automatically leaving a gap in the option for people to buy or sell a property. From my own experience, my brother has been trying to sell his property in a good area in London for about the last year and a half, not being able to get much interest, he has basically given up.
Buying to Let although, is a different case. As the property market is making it hard to get a mortgadge, letting is better option if needing to amediatly move somewere. With a fixed income and not a huge amount of money to dispose on buying a new property, letting is a lot of peoples best options.



My next step was working out how to go about getting this advise and organized information in the right context. Creating a blog was an accessible way for them at work or in the home environment to be able to seek this advise. As this was based on factual and statistical information a natural option as a graphic designer would be to try and create realtable and understandable typography or an effective logo.

The earlier stages of this project was uncertain for me as I thought I was going to try and discover the difference between buying and letting... Buying and Letting. But as I later researched Buying to Let is a lot different and would obviously have a target audience. Along these lines... I began making posters aimed at students with logo's which could potentially be created as some sort of campaign to help students with Letting a property as would be done whilst at university or after a graduate course.




The website was made up and just an example of how I could begin with this campaign, which after I found the meaning of the "How to" was admittedly a waste of time.