New friend week.......

Monday the 16th of March, we were given a new brief. Choosing a partner from posters we has made, which advertised our skills and the skills we were looking for, we then got given "Communication is a virus" as a theme. Me and my partner (Ironically also a Kate), chose communication as a specific of what we wanted to achieve in the final imagery. After much consideration and discussion into what instant audience we wanted to do we chose a specific place/audience and outcome, which to us, seemed the most important aspect of this week's long task.




Journeys was were our subject began which then progressed into imagery and posters that specifically would be deigned to be shown in Airports. We came to this conclusion as airports would be the place or journey type with the most amount of time to spare, and would normally also be labeled a place were anxiety is high and nerves occur, due to recent activity and terrorism attacks around the world. With our Smile concept that came out of communication, we decided the idea of making people smile and more comfortable in an airport was a fairly sturdy and fair message.

Me and Kate then started creating little mock ups and deciding on specific things the poster or series of poster would need to say. A family friendly/ travelers type of advertisement was were the project ended up going. Although originally we were looking more at audience and trying to create ways of discouraging younger generations to read the posters as older travelers are were are potential audience was going to be at that stage. Looking at places on transport were adults would be limited to made it a little too specific at such an early stage. The only place we could think of was the tall and high bar handles which technically only the older age group would be able to reach... so therefore making the older folk happier in their traveling location.